Every business or organisation has stakeholders – any person or entity that may have an interest in what you are doing. They can be good, bad, or neutral influences, and you need to understand, prioritise, and communicate with them.

Outcomes: A complete strategic stakeholder management plan and support implementing it.

Analysis: Once we have worked out all the people, community groups, clients, regulatory, and others who might be on your stakeholder list, we carry out a power/interest analysis. This helps us prioritise where to focus our resources and energy.

Key messages: It takes people about six times to remember a message and there is a lot of noise out there. We distill what you want to get across, in plain english.

Channels: Now we know who and what, it’s the how. What are the best ways to reach the stakeholders? Phone calls, emails, speaking opportunities, newsletters, mailing lists, face to face, social media, news media with a hook?

Strategic plan: This all gets put into a strategic plan with a calendar of activities, and reviewed for risks, signoffs, etc.

And, action!