Taking a leaf from old school public relations, we work with you to identify media opportunities for your business, and develop and pitch stories.
Consultation: Getting to know your business and what is happening over coming months that could present media opportunities. Are you launching a new product or service? Do you need to build your profile as an expert? What is happening around you that you can tap into?
Media drivers: Gain an understanding of the different types of media, different sectors they serve, and what they need in a story.
Media strategy: Plan your approach and the media you will target, plus an approach for amplifying using your social media channels.
Crafting a media release: There is an accepted formula for a reason. We can either write it for you, or teach you how.
Media / presentation training: Be careful what you wish for! If it lands well you might be asked for an interview. Make sure you’re ready to max the opportunity.